Didier lab brand merges two perfectly compatible genres nowadays – classical novelty versus urban and modern style. The brand acts as a genuine alter ego of self representation and expression. It is a unique point of view. It defines the importance of visual identity. The unique brand content is powered by a talented team of fashion professionals and graphic designers, whose main mission is to present the brand in its most qualitative and modern way. Didier lab brand cares not only about the whole but rather about details that make the whole. The unique product design reflects the perfect sense of aesthetics, which is appreciated in every woman’s world. Each product of the collection is positioned as a fashion item, just like a pair of stilettos, little black jacket or the melancholic rose scent. They simply must be in every female’s environment.